Toronto Region Board of Trade needed a graphics package for their annual dinner, including a show opener for the main event, a recap of the event with title cards for interviewees, and an ending animation.
Once the client provided the logo for this year’s edition, I jumped into designing some frames with the title of the event in mind. I used a type-heavy design, using the text as masks for footage showing different business sectors resembling the logo, supported by an ever-changing grid and the transition from general to specific markets, from a single path to a connected world. With this direction approved, I decided to stay away from the traditional lower thirds and created a more graphic-heavy treatment for the title cards, integrating the footage with the frame and colours. The client decided to tone these down for the final delivery.
Once the client provided the logo for this year’s edition, I jumped into designing some frames with the title of the event in mind. I used a type-heavy design, using the text as masks for footage showing different business sectors resembling the logo, supported by an ever-changing grid and the transition from general to specific markets, from a single path to a connected world. With this direction approved, I decided to stay away from the traditional lower thirds and created a more graphic-heavy treatment for the title cards, integrating the footage with the frame and colours. The client decided to tone these down for the final delivery.
Project: TRBOT - 130th Annual Dinner
Date: January 2018
Production Company: Icon Motion
Producer: Alicia Wilson
Designer and Animator: Luis Mejia
Date: January 2018
Production Company: Icon Motion
Producer: Alicia Wilson
Designer and Animator: Luis Mejia
