MLSE approached Icon Motion with an ask to update the graphics package for one of their shows on NBA TV Canada.

For NBA XL, it was important to showcase the basketball lifestyle, fashion and music. I designed the logo and overall design with a graffiti/underground art vibe, using rough/grunge textures as background elements and vibrant colours used as fluid elements that animate and match the upbeat pace of the show.

Project: NBA XL
Date: October 2017
Production Company: Icon Motion
Exec. Producer: PJ Lee
Producer: Alyssa Molfetta
Art Director and Designer: Luis Mejia
Animators: Diana Vargas, Leonardo Cardona, Camilo Vallejo and Cesar Oviedo

Copyright © 2024 Luis Mejia.