Had the chance to collaborate with Icon Media once again to work on a new Kobo launch, this time for the new Kobo Elipsa.

This is the "Director's Cut" with some ideas that were scrapped in the process.
It was a nice exercise to avoid the high fantasy from the previous spots and create a more "grounded" reality.
Project: Kobo Elipsa
Date: April 2021
Production company: Icon Digital
Producers: Jared Pelletier and Kyle Kelly
Editor: Eric Shum

CG Artist: Luis Mejia
Modelling: Ben Pilgrim

Dir Cut:
Music & Sound Design: Jeff Moberg


Here are some early styleframes for this project.






Copyright © 2021 Luis Mejia.