Had the chance to collaborate with Icon Media once again to work on a new Kobo launch, this time for the new Kobo Elipsa.
This is the "Director's Cut" with some ideas that were scrapped in the process.
It was a nice exercise to avoid the high fantasy from the previous spots and create a more "grounded" reality.
This is the "Director's Cut" with some ideas that were scrapped in the process.
It was a nice exercise to avoid the high fantasy from the previous spots and create a more "grounded" reality.
Project: Kobo Elipsa
Date: April 2021
Production company: Icon Digital
Producers: Jared Pelletier and Kyle Kelly
Editor: Eric Shum
CG Artist: Luis Mejia
Modelling: Ben Pilgrim
Dir Cut:
Music & Sound Design: Jeff Moberg
Date: April 2021
Production company: Icon Digital
Producers: Jared Pelletier and Kyle Kelly
Editor: Eric Shum
CG Artist: Luis Mejia
Modelling: Ben Pilgrim
Dir Cut:
Music & Sound Design: Jeff Moberg
Here are some early styleframes for this project.
![](https://freight.cargo.site/t/original/i/cd67ae730fea585e302ad65d9ca2e313f90960494df48c8aad86f8b89c15c76a/Kobo_Europa_Case_001-A.jpg)
![](https://freight.cargo.site/t/original/i/0885be929f58ddde506975ac3bf2007b70c902cc29827f5d7106603e9879ce3d/Kobo_Europa_Case_001-B.jpg)
![](https://freight.cargo.site/t/original/i/f9971f2fc5d519bbba1920764f2719ba6a41013c53131bd6d2bcf9ce8c437462/Kobo_Europa_Case_001-C.jpg)
![](https://freight.cargo.site/t/original/i/d874f6b408f3ca9b57a66612297273c858adf91a12815e4217f2e861b14c5316/Kobo_Europa_Device_003-A.jpg)
![](https://freight.cargo.site/t/original/i/7ecab007740a023d0d6eff747aa43faf83e7fbfe184cdad70c172c1cc5458f5b/Kobo_Europa_Device_003-B.jpg)
![](https://freight.cargo.site/t/original/i/033dc3e7ea690b8fee99a33494e214b822827ced4805a0ae88cbbda7ed6b6115/Kobo_Europa_Device_003-C.jpg)
![](https://freight.cargo.site/t/original/i/7f1b4c241991da00a9ce25096a34f695b3b4184fcb74a4afd062309fc0c69ec2/Kobo_Europa_Device_003-E.jpg)
![](https://freight.cargo.site/t/original/i/73204cb6612ba61a37c18e7f2da6ddd9b1259a018bf9d4cdb5714df1e736a3c9/Kobo_Europa_Stylus_003_A.jpg)
![](https://freight.cargo.site/t/original/i/60b2554fb073602f31bcd812c44607cabaafcd50567dc6fc1f407826288e60aa/Kobo_Europa_Stylus_D.jpg)
![](https://freight.cargo.site/t/original/i/62fdceee8599888b84a62faee40f8783efeda08487ec7386c4e729a29897feb3/KOBO_ELIPSA_DIRCUT_V3__1_00000.jpg)
![](https://freight.cargo.site/t/original/i/a91e710ba6bba8c7e9330b112d09ec1bd68c03a54f7a52d77aa8f5868791e9c6/KOBO_ELIPSA_DIRCUT_V3__3_00000.jpg)
![](https://freight.cargo.site/t/original/i/aeeb62672c2b098ed1f4707bbe7025e39b5c0581563f4570a6b040f111ffc49c/KOBO_ELIPSA_DIRCUT_V3__4_00000.jpg)
![](https://freight.cargo.site/t/original/i/ea3b78f839cf0cf5d5606af917e9680b181ced50afde63b54b6f992cc65fab93/KOBO_ELIPSA_DIRCUT_V3__11_00000.jpg)
![](https://freight.cargo.site/t/original/i/45d4fb5ff4cd1b1dae5572b2fb094b5a787210a2161bdd59bff2ec0a80255d83/KOBO_ELIPSA_DIRCUT_V3__12_00000.jpg)
![](https://freight.cargo.site/t/original/i/cbe911533c6a267c984a81ce43e0ace7df74d3dcdaeb0b41d08443eca87cf03e/KOBO_ELIPSA_DIRCUT_V3__2_00000.jpg)
![](https://freight.cargo.site/t/original/i/ee6953639d1fa08a04bfe9052d1567201596d7d25a74798f52bfb96f50e86d6f/KOBO_ELIPSA_DIRCUT_V3__5_00000.jpg)
![](https://freight.cargo.site/t/original/i/2f8d27bd0939c75242276152290522a885dbbf05546c3ecfd6d924537d70c490/KOBO_ELIPSA_DIRCUT_V3__6_00000.jpg)
![](https://freight.cargo.site/t/original/i/5e959c3200f68ead6cb9acc456b3e291e2cf02eb2f96fa5d805ca929f2e5455a/KOBO_ELIPSA_DIRCUT_V3__7_00000.jpg)
![](https://freight.cargo.site/t/original/i/d20aa5fb18ff07931ab980907844e5dab5132946ebb74dc022349310aab0b295/KOBO_ELIPSA_DIRCUT_V3__8_00000.jpg)
![](https://freight.cargo.site/t/original/i/ab0218f6e19b7ee5525c52c39544473ec78edb7405e621aae5770787aed1796b/KOBO_ELIPSA_DIRCUT_V3__9_00000.jpg)
![](https://freight.cargo.site/t/original/i/4cd1b33b1c55cfa5f5091eef275a6e377b63f602b83fbda65b4cc7edbd1e9714/KOBO_ELIPSA_DIRCUT_V3__10_00000.jpg)
![](https://freight.cargo.site/t/original/i/9902ab0ab3e62465ee39e4eec11adc30cd2d255e0d056719ed771952be40321d/KOBO_ELIPSA_DIRCUT_V3__18_00000.jpg)
![](https://freight.cargo.site/t/original/i/aa88763f01de703d2d132db4ebd17024f6a3ee16b004de47c9f48f3c885fe816/KOBO_ELIPSA_DIRCUT_V3__14_00000.jpg)
![](https://freight.cargo.site/t/original/i/88a8868304deeeeaff5b9b0ce17fa48ee4a627de25ff64d9d6fb449af6a35589/KOBO_ELIPSA_DIRCUT_V3__15_00000.jpg)
![](https://freight.cargo.site/t/original/i/5e17dc708b87e0a9ecb4587738c678a7ccf923af9f58fec013821656ad0ba2e4/KOBO_ELIPSA_DIRCUT_V3__16_00000.jpg)
![](https://freight.cargo.site/t/original/i/538a54e620d989ae895201cf95a26cb82a181d170e43180534ad09e1cdb0ae2b/KOBO_ELIPSA_DIRCUT_V3__17_00000.jpg)
![](https://freight.cargo.site/t/original/i/fe43673a1b7f71f5d8386e82ad51706f12b864835f0f95dc423b98383b2fc8fd/KOBO_ELIPSA_DIRCUT_V3__19_00000.jpg)