Acuity Ads (done through an agency) needed a short explainer video about who their company is and what they do. Once the agency provided the brand guidelines, I started gathering references and coming up with a direction for this project.

I used geometric shapes that represent a diversity of data; each shape represents a possible user with their own characteristics, colour and form. Showing the connection of user and content, matching its characteristics visually. Square with square, orange with orange, to make it easier to show the correct match/ad to each data/user.
Project: Acuity Ads
Date: October 2017
Production Company: Icon Motion
Producer: Alyssa Molfetta
Art Director and Designer: Luis Mejia
Animators: Diana Vargas, Leonardo Cardona, Camilo Vallejo

Copyright © 2024 Luis Mejia.